Coffee shop discrimination

I am always amazed by feminists' bottomless ability to find/cook up gender discrimination in every place imaginable. According to this article, it seems that women are discriminated against literally in every aspect of life, even in coffee shops, which to me seems a rather women-friendly world, with all the “double-macchiat,, blah, blah, blah,….. I don’t even pretend to understand those things on Starbuck’s menu. But one can definitely say that it is more feminine and women-friendly than, say, dive bars.

Is it a really discrimination that on average it takes longer time for coffee shops to serve women? Or is it because male employees spend more time to make sure that cups of coffee or cappuccino for female customers are made to exact recipes and taste perfect, while they don't bother to do so with orders by male customers because they couldn't care less about what male custmers think of them and thier coffees? Now it is discriminaton against whom? Do people really belive that the guys making cappuccinos, upon receiving orders from another sales asscoiate and upon knowing that the orders were placed by female customers, intentionally take another 20 seconds or so off just to remind them of women's place in society?

A few questions popped into my mind as I read the article;

Should Starbucks ban hiring of male employees, to preempt lawsuits by feminist lawyers?

And more importantly, do anyone even care about discrimination anymore? Now the new frontier in a battle for compete gender equality is formed in reducing waiting time for female customers at Starbucks. WHO CARES? Isn’t their any other pressing issues in this society than trying to spare 20 or so seconds of snobbish female customers who have a luxury of patronizing Starbucks?

And on Tim’s last point, it’s interesting to note that the McDonald in Japan has already introduced “women-only” floors, where only women customers are allowed to get in. While they didn’t ban men from getting into their premise entirely, this may be one way to pander more to women customers while not alienating male customers too much.


http://timharford.com/2007/11/smell-the-discrimination-undercover-economist/